To value your customers and stakeholders is to understand them

To value your customers and stakeholders is to understand them

I have a memory from my childhood of being fascinated by the conversations our local shopkeeper would have with customers.
“Good morning Mrs Oppenheimer, what are you planning for the weekend?” Mr Edwards would say.
“I have the family visiting” she’d reply.
“Well, no doubt you’ll be baking cakes. I have this wonderful new baking mix. And for you, I can do a special price… plus the eggs are fresh in this morning” he offered.
As a kid, I thought it merely friendly banter but it was in fact not just relationship-building, but a smart way to provide more value. In other words, selling more and satisfying a customer’s needs.
That required a number of things. A friendly and engaging conversation, the giving of useful information and a listening ear to ensure that the shopkeeper could respectfully understand the customer’s needs better.
I have no doubt too that Mr Edwards would keep track of all the conversations in his shop. For example, someone might casually mention the birth of a child in a family, which would provide the perfect cue for a later conversation about the new baby’s needs, the next time a person from the family visited.

Lessons from Mr Edwards

In a nutshell, if you’re providing your customers and stakeholders with what they want, they are winning and so are you. For attaining new business, that also includes satisfying the wishes of prospects.
Of course, in the digital age, where everything is changing, how we understand the needs of our customers and stakeholders remains pretty much the same the same. It’s just that we might not have as much personal contact, as we once had, which means we need to find other ways to personalise the interactions as much as possible, even as efficiencies demand greater automation.
Building connections and trust is essential. A major part of this is in providing useful information, which can be the beginning of a conversation. That conversation helps build a relationship and provides you with insights into the stakeholders wants and needs.
In the case of information provided by a REDOOR bot, the information can be highly relatable, responsive, reliable and current, so that customers, stakeholders and prospects feel that greater sense of trust.
On top of that, every question and answer provided by a REDOOR AI bot, is noted and available so that you are able to learn and adjust to constantly improve your delivery.
To give better access to information for customers and stakeholders is not just a matter of convenience but a strategic necessity. It builds satisfaction, trust, engagement, and accountability, leading to stronger and more fruitful relationships. Organisations that prioritise information access can expect to see enhanced performance, loyalty, and support from their customers and stakeholders. As information continues to be a vital currency in the modern era, its effective management and dissemination will remain a cornerstone of successful relationships.